Cool climate, rich culture draw tourists to Xifeng for summer retreats

With an average elevation above 1,000 meters, a forest coverage rate nearing 60 percent, and summer temperatures around 23 C, Xifeng county in central Guizhou has emerged as a popular summer retreat for travelers looking to escape the heat. Its blend of cool climate, red tourism, and eco-health resources is drawing increasing attention.

Visitors have fun at the Xifeng Nanshan Building Block World Water Park. [Photo/xifeng.gov.cn]

In recent years, Xifeng has built a diversified tourism ecosystem under the "Refreshing Guiyang, Red Xifeng" brand, integrating red culture, hot springs, rural life, and ecological experiences. The county has transformed traditional accommodation-based tourism into a full-industry model. This summer alone, Xifeng received 2.77 million visitors, a 7.82 percent year-on-year increase, generating tourism revenue of 3.06 billion yuan ($425.47 million).

Tourism offerings have expanded with upgraded rural homestays, red education experiences, wellness packages, and hands-on farm activities. Over 30 seasonal accommodation plans, including long-term rentals and weekend stays, were provided for visitors to cater to diverse preferences. Popular homestays such as "Youjian Nanshan" and "Yingzi Courtyard" have become social media favorites.

The Youjian Nanshan homestay in Xifeng. [Photo/xifeng.gov.cn]

To support the boom, the county has enhanced industry services through the newly formed Xifeng Homestay Association. Efforts include training programs, safety inspections, digital booking tools, and standardized service guidelines.