Xifeng county in Guiyang, Southwest China's Guizhou province, has rolled out concrete measures to boost its tourism, mainly in terms of the market, the businesses operating in it and the brands.
Players in the industry are expected to upgrade their services and identify new types of businesses, in order to achieve balanced development among small, medium and big-sized market entities.
Tianmu Hot Springs will for example focus on the combination of travel and healthcare – while rural tourist sites such as Hongyan Grape Valley are expected to expand their tourist capacities.
By 2025, plans are for Xifeng to construct 15 major cultural and tourist projects, help cultivate over 1,500 tourism market players and complete 110 tourism programs, each with an investment of over 5 million yuan ($784,500).
Social capital in the county will be further guided to be used for business start-ups. State-owned culture and tourism enterprises are encouraged to enlarge and optimize their products and services.
Moreover, the county government will push to build no less than three middle and high-end hotels, help establish more than 60 agritainments and foster the development of over 10 accommodation businesses above a designated size – those with annual revenue of 20 million yuan or more.
At the same time, local brands will be strengthened. Important revolutionary scenic spots will be further developed, by bringing in more investment.